Audience Feedback for Digipak

Results from digipak:

Part of my primary research in designing a digipak was to create two different designs for a digipak front cover, and send out a questionnaire to a small sample of my audience for feedback. Before starting my questionnaire, I included a small introduction about what the research is for (my A-Level practical task) and a brief insight of the plot of the narrative of the music video to Jeff Buckley's 'Hallelujah'. This helps the audience understand the plot and therefore find the questions easier to answer, which gives me accurate, reliable and valid.

Firstly, within the results, I found that over 90% of my respondents were aged 15-20, which are my target audience that the music video is aimed at. Also, the results show that majority of the audience were females. Females are the majority of the audience when it comes to romantic narratives due to it having 'attractive' actors and actresses creating a fantasising narrative. This will be shown within the video, however, they will only be seen as flashbacks due to our narrative being about a woman who broke a mans heart and passes away, therefore the male looks back on the happy memories.

Furthermore, 7 out of 11 respondents preferred my first digipak design due to the large image standing out, as well as the colours used. For example, the pastel colours and the large portrait images of the male and female.However, form a rating of 1-5 (5 being great) 54.55% of the audience rated the front cover 3 out of 5 due to the text being difficult to see as well as the design being too simplistic with a small font, as well as wanting to see an image that will be easily recognised as part of the story and have some conventions of the indie genre. Therefore, I will do this by having pastel colours and have images of nature.

In addition, the respondents mentioned that they would like the digipak to include links to social media and images from the music video within it. Therefore, when designing the inside of the digipak, I will include these aspects to make the digipak look professional, modern and sell easier to the target market. Also, it will meet the needs of a modern digipak.

In conclusion, I will redesign my digipak and use more conventions of the indie genre such as bright colours and the use of nature, with characters wearing casual costume and natural hair and makeup. Also, I will have a bold title to let the audience know the name of the digipak and be aesthetically pleasing, which persuades the audience to purchase the product.